How Visual Content Marketing Can Help You Stand Out

Visual content marketing not only helps you create fresh, unique content, but it also helps you increase engagement with your audience. For a content marketer, visual content is a great way to add personality to the content you create. Ultimately, customers find brands with personality relatable, memorable and easy to engage with. Taking time to… Continue reading How Visual Content Marketing Can Help You Stand Out

Build a B2B Content Marketing Strategy in 3 Simple Steps

Successful B2B content marketing depends on an in-depth understanding of what your target audience needs and when they need it. If you don’t understand these two things, then you’ll find yourself constantly struggling to produce content which people value. What is B2B Content Marketing? This is an easy question to answer. B2B content marketing is… Continue reading Build a B2B Content Marketing Strategy in 3 Simple Steps

How to Choose a Good Content Marketing Course

A good content marketing course will help you keep producing content which helps your brand to stand out. Over time, updating your skills regularly will help give both you and your clients an edge over the competition. So, how do I choose a good content marketing course? Content marketing is time consuming enough without adding… Continue reading How to Choose a Good Content Marketing Course

10 Types of Content Marketing and How to Use Them

Using the right types of content marketing is a key element of your success as a content creator. Sometimes figuring out what content works for your brand takes a few tries. With our handy guide, doing content marketing should be a more enjoyable and less stressful process. What is content marketing? Before we talk about… Continue reading 10 Types of Content Marketing and How to Use Them

Developing a Time-saving Blog Editorial Calendar

A blog editorial calendar is an essential tool for any content creator who wants to remain focused and on track. Whether you’re working in a team or alone, a good calendar keeps you organized throughout your creative project, helping you work easily and meet those important editorial deadlines. Why is a blog editorial calendar important… Continue reading Developing a Time-saving Blog Editorial Calendar

How to Develop a Social Media Content Calendar Template

If you have a social media strategy, then a social media content calendar template is an essential tool for putting this strategy into action. Once you understand how to use it, your content calendar will become your best friend. Ultimately, a good content calendar should help you consistently share valuable content which your audience cares… Continue reading How to Develop a Social Media Content Calendar Template

What is a Creative Brief in Content Marketing?

As a content creator, you need to start every project by developing a creative brief to guide the production of your content. A good creative brief ensures that both the members of your creative team and your client are on the same page, by giving everyone guidelines for all the elements in your project. If you… Continue reading What is a Creative Brief in Content Marketing?

How to Use a Content Planner For Maximum Productivity

For many writers, content marketing teams and companies, content planning has always been a challenge that you love to hate. I have been a freelance writer and then the head of a content team for a long time. In the past, my content planner would have been a small notebook with each leaf representing a… Continue reading How to Use a Content Planner For Maximum Productivity