If you have a social media strategy, then a social media content calendar template is an essential tool for putting this strategy into action. Once you understand how to use it, your content calendar will become your best friend. Ultimately, a good content calendar should help you consistently share valuable content which your audience cares… Continue reading How to Develop a Social Media Content Calendar Template
What are the 4Ps of marketing? You probably already know the answer, but do you know how they apply to content marketing? As a content creator, understanding how the 4Ps of marketing apply to content marketing can give your content that much-needed boost. It’s not enough to churn out blog post after blog post and… Continue reading The 4Ps of Marketing in Content Marketing
As a content creator, you need to start every project by developing a creative brief to guide the production of your content. A good creative brief ensures that both the members of your creative team and your client are on the same page, by giving everyone guidelines for all the elements in your project. If you… Continue reading What is a Creative Brief in Content Marketing?
For many writers, content marketing teams and companies, content planning has always been a challenge that you love to hate. I have been a freelance writer and then the head of a content team for a long time. In the past, my content planner would have been a small notebook with each leaf representing a… Continue reading How to Use a Content Planner For Maximum Productivity